BlackBook Magazine: TEDx Brooklyn, Dr. Mitchell Joachim

An Exploration of TedxBrooklyn, by Rozalia Jovanovic; "If TEDx Brooklyn is any example of what TEDx events are like, it’s a less-polished version that takes itself less seriously, and offers a chance for people to see talks on subjects that others are passionate about. At worst it’s failed storytelling, and at best, like with Dr. Mitchell Joachim’s presentation, it exposes the audience to what some people are doing that might affect how we live, like designing stackable cars and jetpacks. Yet, TEDxBrooklyn seemed to have stronger ties than most TEDx conferences to TED. There were celebrities in the mix of presenters—like Barbara Bush (younger), Ben Bronfman, the artist Callie Curry (aka Swoon) and DJ Spooky—which added some cache. A couple of the speakers had presented at actual TED conferences, like Dr. Mitchell Joachim and Dr. Haresh Lalvani. And the founder of TED himself—Richard Saul Wurman—was there in conversation with Kurt Anderson." "The co-founder of Terreform ONE—a leading firm in ecological design, Dr. Mitchell Joachim, gave maybe the most fascinating presentation on designing a lexicon of “smart mobility,” which included edible cars, stackable cars, and intelligent streets. His firm had also created a jet pack. “There’s a parachute in the crotch in case all hell breaks loose.”" see http://www.blackbookmag.com/article/tedxbrooklyn-elitism-worth-spreading/23504